What makes the Chrono S&G attractive is its “just right” balance of steel, black and touches of gold. One can think of it as a crossover of two designs from 2017, which are in turn inspired by vintage Tudor watches – the time and date Tudor Black Bay S&G (Steel & Gold), where the nomenclature comes from, and the Tudor Black Bay Chrono. Launched at Baselworld 2019, the Tudor Black Bay Chrono S&G is a 41mm diver chronograph. Tudor Black Bay S&G, Tudor Black Bay Chrono and Tudor Black Bay Chrono S&G Here’s what you need to know about the Tudor Black Bay Chrono S&G. Merging their dive watch and chronograph designs, and in a nostalgic two-tone finish at that, the Chrono S&G injects elegance into the average tool watch. In 2019, they outdid themselves again with the Tudor Black Bay Chrono S&G. There’s the Tudor Black Bay, greatly inspired by the brand’s vintage Submariners, and the Tudor Heritage Chronograph, inspired by their vintage Monte Carlo watches. But we are excited about the future of the pre-owned market.After years of seeking a defined audience for its watches, Tudor hit its renaissance in the 2010s, with a string of launches that hark to the brand’s most historic pieces. There is always better marketing and better branding that we could do. We are all stretched thin and maybe beyond our areas of expertise in running the company. “We have grown so quickly in six-and-a-half years, that we need more people and we need to bring in more leadership in the organization. I don’t want to put a lot of labor into the watch, this is how we can save time and money and we can establish our name for the quality of watches we sell.”Īccording to Eugene Tutunikov, who took over as CEO in 2016, after working as a trader on Wall Street, with business growing, the challenge he has now is keeping up. Our strength is in pre-owned watches with light wear that we can service and turn into a beauty. “We never take anything where the serial numbers are removed and try not to buy gray market. “We won’t take any with aftermarket changes or that are over polished, or excessively worn,” says Rokhlin. From our computer program, to our sales, our own photography, our watchmaking, polishing and shipping,” says Tutunikov.Īs to the watches, Rokhlin does all the buying himself, typically buying 100 to 200 watches at a time to get better pricing. And that is one reason we are so competitive on pricing. “We don’t have multiple locations we are not paying for the overhead of those locations and we have one building and ship all over the world from Singapore to Switzerland from here. To the contrary, we use the opportunity to find great people to add to the team, as well as acquire inventory at better values with higher expected margins.”Įugene Tutunikov at his condo in Buckhead, Atlanta wearing his Audemars Piguet Royal Oak watch. That puts us in a position even if things slow down that we don’t need to cut back on our compensation or hiring plans. “The ethos and core of how we think about the business is to grow profitably. “When it is literally all your money, you are very very careful,” said Tutunikov, noting that the family owned company is very careful about the watches it buys and sells, as well as running a lean and mean organization. But, collectors are bound to happen on almost any luxury brand they are looking for since, at any given time, the Buckhead, GA, retailer has approximately 3,000 watches in stock (and listed on the website). Also important are Cariter, Omega, Breitling, Patek Philippe, and some Audemars Piguet. With one of the largest inventories of pre-owned Rolex watches in the United States, Swiss Watch Expo says its greatest number of sales by units, and the large majority of its inventory, is in Rolex – with 50 percent sales and inventory in this brand. Rolex Datejust Zebra Pave Diamond Dial, 18-kart rose gold watch, circa 2008/9, $49,990.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |